I enjoy making sales lenses. I sometimes even get passionate about them. It is fun to create a lens that people will enjoy and find value from. And of course it is fun to see sales develop. This lets me know that my lens was valuable for someone.
What kind of products do I like to build sales lenses around?
* Controversial products. I love it when I get a remark like "I did not even know something like that exisited" or " I can not believe that someone would actually use something like that". Where there is controversy, there is interest. People will discuss it and some may buy it.
* Widely used products. The more people that use a product, the more likely a visitor to your lens will buy it. But to be successful a lens has to have somethng unique to offer. For example an attractive price or an interesting use for the product.
* Trendy Products. There are some products that are very successful for those in the know, but are not known to the majority of the market. If you can build a lens which explains why it is successful, those who visit the lens may also get excited about it.
Where do I get my ideas for sales lenses? From a variety of sources:
Amazon Best Sellers gives me ideas about what people shop for. This is where I got my idea to build lenses about
Ugg Shoes and some
Ugg look alikes. I noticed in Amazon best sellers that Uggs and similar products are amongst Amazon's best selling shoes, eventhough I had been reading that so many people seemed to hate them. It was a perfect product idea!
I look at
Oprah's Website to see what she has selected as her favorite things. Usually products that Oprah selects are successful and will sell. This is where I got the idea to create a lens about
Clarisonic Skincare Brush.
I look at
Buzzfeed to find interesting and controversial products. This is where I got the idea to create a lens about Multifunctional
Slippers. The tech section will give you ideas for electronic products, style for fashion products, food for gourmet products, etc.
I wonder if others have found good sources for ideas for successful sales lenses?
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